Hybe strives to become the world's best music-based entertainment lifestyle platform company. "Content" that leads global trends and "fans" who are our customers are the two pillars of our core values, and we are committed to providing satisfaction to customers by continuously improving company.

CJ ENM is a global multiconvergent content commerce firm that has 16 channels. We are the leader in globalizing K-pop, hosting MAMA, one of Asia's most prestigious music awards, and KCON that amassed more than 823 thousand aggregate viewers.

BELIFT LAB is a label founded jointly by CJ ENM and HYBE, created with the goal of developing idol groups targeting the global market to drive the mainstreaming of K-pop while redefining and innovating the label business. Artists under this label include ENHYPEN, which debuted in November of 2020.